For NBA2K25, I designed a merchandise collection inspired by the cover art of each game edition, Standard, All-Star, and Hall of Fame, featuring cover athletes Jayson Tatum, A’ja Wilson, and Vince Carter. The collection embodies the tagline “Ball Over Everything”, capturing the essence of basketball culture. With a younger audience in mind, I fused 2025’s trending styles with a mix of casual and vintage aesthetics, creating pieces that reflect both the game’s energy and the spirit of the sport.