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Paul Rand x MTA

Visual Identity, Form-Making, Print/Installation Design

For this project, I reimagined Paul Rand's iconic subway posters by creating fifty unique iterations that emphasize his key design elements: minimalism, bold colors, playful compositions, and typography. These posters, originally created for the New York City Transit Authority, served to bring visually striking design into the subway system, and I sought to capture that spirit while exploring modern iterations.

In the second portion of the project, I designed an interactive display featuring a MetroCard machine with fifty custom-designed MetroCards, each showcasing one of the posters. The back of each card advertises the 100th anniversary of Rand’s "Subway Posters Score" at MoMA, where the original work has been exhibited. This interactive installation allows viewers to engage with the machine by opening it and inserting a card, simulating the experience of retrieving a MetroCard. The display references the popularity and collectibility of limited edition MetroCards, which have been released in collaboration with notable artists like Dolly Parton, Barbara Kruger, and Supreme, with stories emerging of people breaking into machines to collect them.


Part 1: Fifty interations of Paul Rand’s Subway Posters Score


Part 2: Bring these designs into real life object