This project focuses on preserving and elevating the enduring legacy of Steve McQueen through a cohesive brand ecosystem. I developed a modern digital presence that honors his history while appealing to a contemporary audience. The scope included a full website build, a curated line of apparel and merchandise, and a strategic social media campaign. Every design choice was made to reflect the rugged, effortless style McQueen was known for, ensuring the brand feels both timeless and fresh in a digital-first market.